Yeah. The way I look at this is that gods in general are beyond a typical-for-this-world level of understanding. Why would they comment on going to the mall? Who knows. Maybe he sees it as one more data point in a longer arc of events. Maybe he's curious about this world in the modern age. He's quite possibly in all places at all times (or even outside of typically known time and space), and I doubt his attention is even fixed on one point at a time. So why not commenting on going to the mall, and being involved in Ragnarok, and helping someone with a trial in South America, and...

It's also possible those people are experiencing something like a manifest archetype. My brain wants to tie in knots just pondering how that hooks into things. :D

The question I tend to ask in regards to gods is not "why" but "why not". They're a (theoretically) higher order of being; who knows what their motivations or abilities are.